Wednesday, September 4, 2013

Lyncburg City Council

The News and Advance reported on Wednesday, September 4, 2013 that Lynchburg City Council had penned a new vision statement: " LYN: A great place to live, work, and play." The acronym comes from the code used by Amtrak and the airport.  Think of all the ways this vision statement could be used to promote Lynchburg.  Refer to Chapter 2 about marketing planning and the role of a vision/mission statement.
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1 comment:

  1. UnknownDecember 9, 2013 at 6:45 PM

    I've got your vision statement, hows this. "Welcome to Lynchburg, expect delays"
    Brought to you by great minds in marketing.

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