Dior has hired Robert Pattinson to promote a cologne and menswear. View this commercial. Does sex sell? Dior is using YouTube as part of the delivery for this ad. Read the responses.
I actually wouldn't care if the Sanitation Department hired Robert Pattinson - I would probably buy anything that he dished out! But I have actually seen him in several movies, and I like him anyway. I certainly think that using sex to sell a product is used way too much- I get sick of seeing all the commercials on tv like the Direct TV "Genie" where she sits there in a mini glitter dress with her legs open, or the crazy herbal essence commercials with all the "sound" effects. But I do think that this type of "advertising" is effective, and that's why they do it. As far as Dior using Youtube to deliver their commercial, I think that with all the followers that Youtube has, both Youtube and Dior can't lose.
I actually wouldn't care if the Sanitation Department hired Robert Pattinson - I would probably buy anything that he dished out! But I have actually seen him in several movies, and I like him anyway. I certainly think that using sex to sell a product is used way too much- I get sick of seeing all the commercials on tv like the Direct TV "Genie" where she sits there in a mini glitter dress with her legs open, or the crazy herbal essence commercials with all the "sound" effects. But I do think that this type of "advertising" is effective, and that's why they do it. As far as Dior using Youtube to deliver their commercial, I think that with all the followers that Youtube has, both Youtube and Dior can't lose.
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