Starbucks had previously taken the position that guns would be allowed in their locations where they were legally allowed. Gun activists jumped on this and started Starbucks Appreciation Days. For several reasons, one of which is that Starbucks does not want to be part of a political statement, Starbucks is asking that customers leave their guns at home. Below are two articles about this topic:
These articles are good examples of the social environment that companies make marketing decisions within. Please read and offer your comments. Is Starbucks making the right decision?
No comments:
Post a Comment