Coke is Adding Milk Products

Coke has entered into a joint venture with Fairlife to distribute an expensive brand of milk to major retailers.  .Soft drink sales are declining and customers are looking for a boost from their drinks.  Their product will be lactose free, contain 50% more protein, 30% more calcium, and 50% less sugar.  The product will be marketed to women.  Will consumers be willing to pay twice as much for this premium product?  How successful do you think it will be?  Read more about it:  From Staple to Superfood.

Super Bowl Ads 2015

Numerous ads during the Super Bowl 2015 went to a serious side.  An example is the Nationwide Ad.  McDonald's said it would let customers pay with with acts of kindness.  Coke focused on anitbullying.  There were a few funny ones, but the sex and crassness of past commercials was avoided (10 Funniest Commercials of the Super Bowl 2015). How do you think viewers will respond?  Was the Super Bowl the right place for depressing sad themes? 

Microsoft Reveals Windows 10

On January 22, 2015, Microsoft announces the new Windows 10 which will be available in early spring 2015.  They also showed previews of Project Spartan which will replace Internet Explorer and Holographic, which is a headset with HoloLens.  For more detail read:  Microsoft Unveils Windows 10.  or Microsoft Unveils Windows 10.

Rising Beef Prices

Due to increases in international demand for beef and the drought that caused farmers to reduce their herds, the price of beef is rising quickly.  Fast food restaurants are faced a challenge.  What should they do?  Raise prices to customers or try to demarket beef and encourage customers to purchase another item instead.  Read the following:  Beef or Chicken? Beef prices hit fast-food chains.

Pizza Hut revamps

Yum Brands, owner of Pizza Hut, has seen declining same store sales for several years.  It was announced today that new menu options will include different toppings and a skinny version low calorie pizza.  Read this article:  Curry Crust? Pizza Hut unveils new menu.  Which of the new ideas are you looking forward to trying?  Do you think it will be successful in turning the company around?

Caffeinated underwear

Caffeine Brief for $24.50

Have you heard that caffeinated underwear will help you lose weight?  Consumers believed the claim and purchased #1.5 Million work of caffeinated underwear before someone said "this doesn't work."

Read the article and be sure to watch the Maidenform ad contained within:
Women sue:  caffeinated underwear 

Another Article:
Caffeine-infused lingerie claims to blast belly fat


The FTC ruled that the underwear didn't work and forced companies to repay customers.

Caffeine-infused weight loss underwear buzzless: FTC

Since that didn't work, there is now Oink-wear, nylon microfibers embedded with bacon grease.  Even endorsed by Dr. Oz. 

Hollifield: Caffeinated underwear? It doesn’t work – so buy this instead

GM used Facebook to reach out to get recalled vehicles fixed

GM began recalling 2 million cars with deadly ignition switches two months ago.  Less than half have had them repaired.  Despite numerous attempts to reach owners through letters, etc.  people were still not bringing in their cars.  They are now sending Facebook messages and making phone calls to owners of Chevrolet Cobalts and Saturn Ions.
Read this article:  GM uses Facebook

Watch this video:  GM Used Facebook