60 Minutes aired a segment about Lamborghini on November 3, 2013. as I watched it, I was struck by the marketing behind this vehicle. How do you promote a $400,000 automobile? They even discussed that. You have to create a romance for this. Please view the two segments and determine the target market for the product as well as how it is promoted. What it Feels like: 155 in a Lamborghini.
I watched this, same thing happened to Steinway Piano. On the brink of oblivion, then a niche market.Second time I've tried to post, keeps asking for my profile.
ReplyDeleteI really liked this segment. Who would have thought that someone like me who really has no interest in cars can earn a little respect for the title of Lamborghini and what it stands for. For starters you defiantly got to be rich and seems that they target only those people in todays economy. They promote their individuality. what better way for a rich person to blow their money. They promote quality I would say they do that because of the services done by the hands on employees. I love how this name brand has a story behind it and a culture I think it adds to their value. Everybody wants what they cant have so if given the opportunity ever in this life time why not!
ReplyDeleteThe product shows off how rich you are I guess you could say makes a statement!
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