Caffeine Brief for $24.50Have you heard that caffeinated underwear will help you lose weight? Consumers believed the claim and purchased #1.5 Million work of caffeinated underwear before someone said "this doesn't work."
Read the article and be sure to watch the Maidenform ad contained within:
Women sue: caffeinated underwear
Another Article:
Caffeine-infused lingerie claims to blast belly fat
The FTC ruled that the underwear didn't work and forced companies to repay customers.
Caffeine-infused weight loss underwear buzzless: FTC
Since that didn't work, there is now Oink-wear, nylon microfibers embedded with bacon grease. Even endorsed by Dr. Oz.
Wow. There's really just so much meat on this bone, so to speak. I'm really hoping that all of these consumers bought these 1.5 MILLION pairs of underwear as a gag gift, instead of as a weight loss product. What in the world does this say about our society? We have people in our communities who can't afford enough groceries to feed their families and somehow 1.5 million people who eat too much and have enough disposable income left over to want magic underwear to make all of their overeating go away. How about putting on your regular undies every day under some workout clothes and getting some exercise? Although, I wonder if you would jog faster in caffeine underwear...
ReplyDeleteI think all of us consumers expect very high results when we know it couldn't be possible. Caffeinated underwear....really. I believe this company was trying to prove that if you advertise a quick fix people will buy.
ReplyDeleteThis is probably one of the weirdest products I have ever heard of or seen. I cannot believe that many people purchased them, I hope they did not actually think that they worked. I think this is crazy and hilarious and should either be done away with or used as a gag gift.
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