Monday, November 25, 2013
Faithful to Unfaithful in 36 Hours
I recently received an email that disturbed me greatly. Apparently someone thought it would be a good idea to great a dating service site where married folks could start affairs. I fail to see how this is a good idea, but it making money. over 25,000 users register every Monday. The link I am including contains a lot of interesting marketing research data. http://abcnews.go.com/Lifestyle/faithful-unfaithful-36-hours/story?id=19945949. It looks like the money stream is from per minute chat time.
Monday, November 4, 2013
Tatoo inspired clothing a mistake for Nike
Nike created a line of women's workout clothing that was inspired by tattoos. It was offensive to the Samoa and was later pulled. It seems that tattoos used are only worn by Samoan men. Click here to see the pictures and read the full story. Further down on that page are 34 other commercials that have been banned. Do you think that Nike just didn't do the research before creating and selling this product?
Lamborghini turns 50
60 Minutes aired a segment about Lamborghini on November 3, 2013. as I watched it, I was struck by the marketing behind this vehicle. How do you promote a $400,000 automobile? They even discussed that. You have to create a romance for this. Please view the two segments and determine the target market for the product as well as how it is promoted. What it Feels like: 155 in a Lamborghini.
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