Coke is Adding Milk Products

Coke has entered into a joint venture with Fairlife to distribute an expensive brand of milk to major retailers.  .Soft drink sales are declining and customers are looking for a boost from their drinks.  Their product will be lactose free, contain 50% more protein, 30% more calcium, and 50% less sugar.  The product will be marketed to women.  Will consumers be willing to pay twice as much for this premium product?  How successful do you think it will be?  Read more about it:  From Staple to Superfood.

Super Bowl Ads 2015

Numerous ads during the Super Bowl 2015 went to a serious side.  An example is the Nationwide Ad.  McDonald's said it would let customers pay with with acts of kindness.  Coke focused on anitbullying.  There were a few funny ones, but the sex and crassness of past commercials was avoided (10 Funniest Commercials of the Super Bowl 2015). How do you think viewers will respond?  Was the Super Bowl the right place for depressing sad themes? 

Microsoft Reveals Windows 10

On January 22, 2015, Microsoft announces the new Windows 10 which will be available in early spring 2015.  They also showed previews of Project Spartan which will replace Internet Explorer and Holographic, which is a headset with HoloLens.  For more detail read:  Microsoft Unveils Windows 10.  or Microsoft Unveils Windows 10.