Caffeinated underwear

Caffeine Brief for $24.50

Have you heard that caffeinated underwear will help you lose weight?  Consumers believed the claim and purchased #1.5 Million work of caffeinated underwear before someone said "this doesn't work."

Read the article and be sure to watch the Maidenform ad contained within:
Women sue:  caffeinated underwear 

Another Article:
Caffeine-infused lingerie claims to blast belly fat


The FTC ruled that the underwear didn't work and forced companies to repay customers.

Caffeine-infused weight loss underwear buzzless: FTC

Since that didn't work, there is now Oink-wear, nylon microfibers embedded with bacon grease.  Even endorsed by Dr. Oz. 

Hollifield: Caffeinated underwear? It doesn’t work – so buy this instead

GM used Facebook to reach out to get recalled vehicles fixed

GM began recalling 2 million cars with deadly ignition switches two months ago.  Less than half have had them repaired.  Despite numerous attempts to reach owners through letters, etc.  people were still not bringing in their cars.  They are now sending Facebook messages and making phone calls to owners of Chevrolet Cobalts and Saturn Ions.
Read this article:  GM uses Facebook

Watch this video:  GM Used Facebook

HBO is leaving cable

HBO plans to leave cable and sell their content by streaming individual shows.  Read the following articles:

• HBO to selling streaming without cable ties

• What a cable-free HBO subscription can mean to Apple

What impact do you think this will have on cable companies?  Would you expect the prices we pay to for cable to be afected?

How will it impact Apple?

Do you think this will be successful for HBO?  Why or why not?

How are TV viewers watching habits changing?

Key West, Florida

Over fall break, I took a short vacation to Key West, Florida.  While there I couldn't help but notice the tourist industry.  One thing that stuck out in a big way, were all of the items available for rental. Additionally, there were jet skis, boats, charters, dinner cruises.

Think about the following things:
      How do they find the customer?  How would you market this service?
      What other companies are needed for this industry?