Sunday, February 9, 2014

CVS stops selling tobacco products

CVS plans to stop selling cigarettes in October 2014. Read this article for more information:  http://www.cnn.com/2014/02/05/health/cvs-cigarettes/index.html.  What seems to be their rationale for that?  How do you think it might impact their business?  Do you think other pharmacies will follow?  Does it indicate social responsibility?

Monday, February 3, 2014

Super Bowl Commericals 2014

Every year, companies spend more and more for 30 seconds of fame during the Super Bowl.  In 2014 they paid $4 Million for each 30 second spot.  Why are they willing to do that?  Over 100 million people watch it worldwide.  That is a lot of eyeballs seeing your company.  It always amazes me at how bad some of them are.  Why would you spend all of the money and create such a poor advertisement.  The Bleacher Report does a nice job of rating each ad and explaining why.  You may view all of them here: The Bleacher Report.  What were your favorites?  Which ones do you think did the best job of marketing their company or product?  I loved the Cheerio ad.  I liked it because it actually used the product.  Some of them were so off base that you didn't know the product until at the very end of commercial and there didn't seem to be a real connect.